PPC_

Maximise Your ROI

Online advertising (also known as digital advertising) is a form of marketing where brands and businesses use paid for online channels and mediums to raise awareness of their services and products and communicate key messages to their existing and potential consumers.

PPC (Pay Per Click)

What: The most commonly used form of pay per click advertising is on Google AdWords and Bing AdWords. This involves campaigns being built around groups of keywords and ad copy and landing pages are written to reflect these target keywords. A business only pays when a user clicks on the advert to visit the website. We will carry out keyword research to identify which keywords your business should be targeting and structure campaigns

Output: Our keyword research will be presented to you along with rationale behind our findings and recommendations. Once the activity detail is agreed we will then set up the campaigns directly in the Google / Bing ad platform. If new landing pages are required we can advise on content and even build the new web pages for you. We monitor and analyse campaign performance daily and deliver performance reports with recommended actions on an agreed frequency.

Benefit: Cost per click is highly dependent upon sector, however this medium is a highly time and cost effective means to not only deliver qualified traffic to your website but also test out which keyword themes should be a priority for SEO.

Display Advertising

What: Display advertising works on a similar basis to PPC but instead of text ads the target customer is presented with a more visual advert i.e. image, graphic or video. Customers can be targeted via the keyword approach or by demographic and lifestyle preferences, deepening on which medium is used.

Output: We will map out a targeted display campaign for your business, create the visuals and manage the campaigns. As with PPC activity a performance report with clear recommendations will be produced to ensure this channel delivers against the pre-agreed objectives.

Benefit:  Display advertising plays an important part of different stages of the purchase cycle from the dreaming / awareness stage through to qualified consideration and purchase. Given its targeted nature and cost per click model it can be a cost-effective way to communicate with customers and it’s easy to control.

Remarketing

What: Remarketing involves targeting customers who have already viewed something on your site or demonstrated interest in your products or services. Depending on the type of interaction they have had with your brand will influence what the next advert / message is served to them.

Output: We will map out the customer journey and agree on the conversion path. We will then plan communications and ad format in accordance with the customer and conversion path and set up each campaign directly in the appropriate ad platform. As with all other forms of paid advertising we will produce a performance and analysis report which will help inform key business decisions.

Benefit: It is a great way to stay at the front of consumers’ minds, who have shown a genuine interest in your offering (without being annoying or stalkerish!) If done correctly it can have a huge impact on your overall conversion rate in a very cost-effective way.

Social Media Advertising

What: Social media advertising takes a wide variety of different forms depending on the social platform used. From traffic driving ads, engagement ads to fan building and lead generation. Whichever format is used the principal of using lifestyle and demographic based targeting to reach and engage with our target audience is deployed.

Output: For each social media channel a comprehensive ad plan will be produced that aligns with your target audience and business offering. We will then build the ad campaigns directly in the ad platforms and report back with insights and recommendations based on performance.

Benefit: It is highly targeted, easy to set up, offers great targeting options and can prove to be highly cost-effective means of reaching your targeted audience. The way in which data is collated from ad campaigns also presents lots of information from which we can refine further ad campaigns.