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WE ARE ITY MARKETING_

ITY Marketing is an online marketing agency that creates and implements strategies to increase online visibility, nurture customer engagement and drive business growth. We are a small and highly agile team with an impressive track record in the online marketing world. Based in Edinburgh we have a mix of local and international clients with whom we’ve developed long-lasting relationships and delivered impressive results. We love what we do and this shines through in the work we carry out for every client.

Research and analysis to devise a powerful integrated online visibility strategy to maximise ROI

Nurturing authentic online communities to build genuine brand engagement and advocacy

Giving you the know-how and power to execute online marketing tactics efficiently and confidently

Data driven advertising campaigns optimised to deliver cost-effective results

Achieving online visibility to help you stand out in the organic crowd on search engines

Using words, pictures and video to tell your story and deliver messages that matter

OUR APPROACH_

01

Getting to
Know YOU.

It’s important to us to not only understand your business objectives but also the motivations behind them.

02

The Right Route.

We’ll determine exactly which strategy and services are the most appropriate to take your business forward in the most cost effective way.

03

Trust and
Transparency.

Your dedicated and enthusiastic team will work hard to build a strong relationship - one where ideas are nurtured, concepts are open to challenge and questions are welcomed.

04

Great Results.
Happy Team.

Our reports are not just numbers, they provide expert human insights and recommendations that are meaningful to your business and its continued success.

Contini

"Ross and Chrystal are an absolute dream to work with and their level of knowledge of social and digital marketing is truly outstanding. They immediately put you at ease and I like that they really know the "geeky" behind the scenes stuff as well and the front facing element. What Ross doesn't know about Social media isn't worth knowing!"

Jennie Ferguson Marketing Manager

Tourism Authority of Thailand

"Appointing ITY to look after the social media for Tourism Authority of Thailand in the UK has been an absolute game changer. They have easily overachieved the two key objectives we set out; to double the level of engagement across all our social media channels and to develop a strong Instagram following from a virtually zero base. Working with Chrystal and Ross is always a pleasure, with their expertise matched by a passion and personal touch which is truly valued"

Chris Lee Managing Director at Emotive Travel Marketing, on behalf of Tourism Authority Thailand

Tourism Northern Territory

"Chrystal and Ross are two of the easiest and most professional people we have worked with. The service they provide to us in terms of social and digital marketing is excellent. Dynamic and flexible, they make projects straightforward, cost effective and creative. Clear reporting and data insights are given and the results speak for themselves. I highly recommend them to anyone looking for a digital agency"

Fleur Sainsbury Director at Emotive Travel Marketing on behalf of Tourism Northern Territory

Beautiful Escapes

"ITY Marketing has been a blessing beyond words. We are a new start up in the travel and tourism sector and although we had a broad idea of what we wanted to achieve ITY really helped us to focus on the detail. They connected us to their web partner (also wonderful) and continued to project manage much of the development work alongside our small team of two. They are especially courteous, professional, and most importantly, have helped us develop our business in so many different ways. I highly recommend ITY Marketing. They are the real deal, we cannot wait to see how they impact us in the future!"

Angela Graham Managing Director, Beautiful Escapes

Humanist Society Scotland

"The training was great, everyone was raving about it afterwards. You were an absolutely perfect fit for our audience and have got everyone talking about social media. The content was spot on and you really got to know our business and personalised it perfectly. The difference in our social media presence as a charity and through our individual celebrants has been greatly improved since. I would highly recommend you to anyone considering social media training"

Karen Dickson Marketing Manager, Humanist Society Scotland

Première Neige Ski & Summer Holidays

"We knew we had to improve our social activity but it was a question of what specifically needed to be improved and how to execute it. After discussions with Ross and Chrystal, it was clear to see that they were experts in their field and they were able to provide us with the best options for our business within our ideal budget. The training provided was excellent with a comprehensive analysis of our current activity and presence. Now our business is stronger than ever, with an increased more targeted reach and great conversion rates across all of our social channels!"

Laura Mackay Marketing Manager, Première Neige Ski & Summer Holidays

Dusit Thani Bangkok

"I worked with ITY Marketing to help me learn more about the basics of social media marketing and SEO marketing. Ross was extremely knowledgeable, patient and made the learning process really easy to understand and put into practice. The training sessions and follow up support were all done online and it couldn't have worked better - 10/10 ITY!!"

Jakaphet Paugmala , Marketing Manager, Dusit Thani Bangkok

Susan Reid Collection

"I have been delighted with the support and training offered by ITY Marketing for my social media strategy and website updates. Their help has been excellent and given me the understanding and tools to progress this myself and I can safely say I now enjoy such marketing tasks which previously felt quite a task. I would highly recommend them."

Susan Reid Founder and Owner, The Susan Reid Collection

Empteezy

"I worked with ITY Marketing to improve both our SEO and PPC performance and in that time saw huge improvements to our organic visibility and conversion rate. Ross went above and beyond to ensure our campaigns were effectively optimised, bringing his expertise to improve our overall marketing campaigns. Personable, easy to deal with and focused on results, I wouldn’t hesitate to recommend the team."

Mairi Beaver Marketing Manager, Empteezy

Lateral City Apartments

"I worked with Ross and Chrystal for over 5 years during which time we built an excellent working relationship. They are both highly conscientious individuals, have a great understanding of the online marketing space, were creative in their approach and always delivered the desired results. I have no hesitation in recommending their services"

Gavin MacLennan General Manager, Lateral City Apartments

Blog

Discover the latest insights and what’s new in digital marketing over on the blog.

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