Digital Audits_

Be Your Best – Online

Our digital audit is designed to highlight areas that need improvement (or of course give you reassurance that you are doing all that you can!) to maximise your online presence.  We will carry out a review of your owned online assets to ensure that they are all working towards achieving your business and marketing objectives and in addition to your own activity we will also analyse the activity of some of your key competitors to identify any competitor advantages you can own. 

Website

Is it structured in a way that search engines will understand what you’re all about? Is it optimised so that its reflective of what your customers are searching for? Does it facilitate easy use and is it likely to convert visitors into customers? These questions and more will be answered in our audit. 

Google Analytics

Does your analytics profile show that data you really need and does it illustrate your cust9mer journey to give you a better understanding of their journey and online behaviour? Our audit will show you all this and more. 

Google Brand Listings

Is your business listing and local profile optimised so that local people can find you? One of our clients generated 80% of their organic traffic from this source so it is hugely important for certain business sectors. 

Backlink Profile

Quality and authentic backlinks are an essential component of organic SEO. Our backlink analysis will highlight what you need to do and how to do it to make sure your backlinks are top notch. 

Social Media

Which platforms are you using, why and how? We’ll show you if there are improvements that could be made so that you connect with the right audience and enable more of the right audience to discover your offering. 

Paid Activity

What level of budget is required to effectively compete in your online space? Which channels will generate the best ROI and how should they be used to establish your brand and promote your offering to your ideal customers. We’ll show you how to map out your advertising spend to effectively compete in your market place. 

Competitor Analysis

How do you compare against your competitors in the online space?  Which keywords do they rank for, do they generate more social engagement are they spending more on PPC. All these questions and more will be answered in our audit and factored into your bespoke action plan. 

Results and Actions

All the findings will be presented into a clear and concise action plan that is easy to follow and implement. We can do it for you or support your team as they