Update: LinkedIn Adds New Analytics To Company Pages
Linkedin has rolled out a range of upgrades to Company pages including new follower analytics and a new process for limiting company page invites.
If you visit your company page you will see a “New” call out next to the Analytics tab, click on it and you can see the new “Followers” link, which shows you the individuals who has followed your company page, which you can expand out into a full list running in reverse chronological order should you wish to do so.
This new list provides you with an opportunity to reach out to new followers and thank them for following as well providing more insight into the type of people who are visiting your page, which in turn could help you refine and shape the content you post on your company profile, to be aligned with their interests.
LinkedIn has also implemented a new system to control how many times a person can send invitations to like their company page each month. The system works on a credit basis and each profile is granted 100 credits per month which cannot be rolled over. The idea is so that growth hackers don’t spam and that each invitation should be used on someone who would have a genuine interest in that company page.
For more industry updates and social media news sign up to our newsletter or read more articles in our blog