Updates: Instagram Upgrades Its Search Functionality
The most recent update to Instagram’s search functionality is that users can now search by keywords which will allow users to discover more content relevant to their interests along with guides. Keywords are those within the caption of a post and should not be confused with hashtags, which are also still a ‘searchable’ entity and […]
Updates: Instagram Expands ‘Guides’ Content To All Users
Earlier in the year Instagram launched a new feature called “Guides” which allowed creators to share tips, resources and longer form content in a tab on their user profile. These features were originally limited to a selection group of Instagram content creators in the health and wellbeing sector. Last week Instagram made two announcements, the […]
Updates: Linkedin Rolls Out Company Engagement Report
LinkedIn has launched a new Company Engagement Report option to better inform brands engaging in business-to-business account-based marketing on its platform. One of the key strengths of LinkedIn as a B2B marketing channel, especially is that members are inherently tied to where they work (not to mention their job titles and functions). The new Company […]
Updates: Instagram Adds New, Post Level Age-Gate Tool For Branded Content
Instagram is rolling out a new feature for brands giving them the ability to set minimum age requirements for branded content. At the moment brands and creators can set a minimum age requirement for their entire profile but this new feature will allow them to add age restrictions for individual posts. Instagram Explains “Businesses and […]
Top Tips : Integrating Press and Media Relations into your Digital Marketing Strategy
Andrew Forbes is our PR and branding specialist. He has a wealth of experience in media and marketing and boasts an entrepreneurial career that spans a variety of sectors including wellness, lifestyle, luxury and travel. Reaching your potential clients may seem easier than ever before, thanks to social media, and the web. Yet maximising your […]