Updates: Instagram Rolling Out Instagram Reels, Instragram’s Answer To TikTok
Instagram is slowly starting to roll out Instagram Reels, a new way to record 15 second clips set to music on the platform. At the moment Reels are being tested in India, which coincides with the country banning TikTok.
Instagram Reels is a brand new way to create fun and engaging video content from Instagram Stories, similar to TikTok, users can record 15 second video clips which are set to music and can be shared on their stories, sent directly to specific users, or added to a new Reels tab on a user’s profile.
The app also has a brand new discovery section in the explore tab just for Reels, where the best performing public Reels have the potential to go viral.
There is no indication yet as to when Reels will be rolled out globally, but stay tuned as it is likely to happen!