Social Media_

Nurturing Online Communities

Social Media can be a powerful communication channel if used in the correct way. Many brands use it as they feel they should but often do so without purpose or clear objectives. We have extensive hands-on experience of delivering social media strategies for global brands, advising on day-to-day brand building interactions through to devising and executing successful tactical campaigns. We will ensure that you use it effectively to support business goals.

Social Media Strategy Development

What: We will conduct a social media audit, analysing your current activity and that of competitors and ‘pedestal’ brands that may not even be in your own business sector. We will marry up the results of this audit with your short-term and long-term business objectives to produce a comprehensive and realistic social media strategy.

Output: Insights based on data which are translated into an actionable plan. The outputs will vary based on client to client and can cover many different aspects from strategy overview, campaign plan and social brand guidelines through to reporting templates and more.

Benefits: A strategic framework is easier and more effective to manage than adhoc content ideas so you and your team will have a clear plan that everyone can work with. Ultimately you’ll make more meaningful connections with your audience.

Social Media Management

What: With a robust social media strategy in place we can take on the day-to-day management of your social media activity or execute a specific social campaign for you. We will plan the content, choose the most effective format in which to publish your posts, spark conversation with your audience, respond to comments and monitor social sentiment in your industry.

Output: A social media content plan will be produced including details of post content and format, advertising budget (if appropriate) and target audiences. We can also produce a range of creative content types so that you stand out for all the right reasons.

Benefits: You can rest safe in the knowledge that all your social interactions are being managed by a team with years of experience in the social media world and you’ll be able to spend more time on the areas of business that need your own attention and expertise.

Social Media Training

What: Our social media training sessions are developed on a bespoke basis tailored to your own business objectives, current level of resources and existing knowledge of social media channels and best practices.

Output: A practical session conducted either at your own premises or at our office. The training session can be conducted in one day or delivered in multiple sessions, with a different focus for each session. A useful post-session reference guide will be shared with each attendee and telephone support can be offered for any additional questions you may have following the session.

Benefit: You and your team have the knowledge and understanding of how to implement meaningful social interactions aligned with your brand values and business objectives.