SEO_

Stand Out in The Crowd

There are many different components that work together to deliver an effective SEO strategy. All our strategies and services are tailored to each individual client or project to best meet their objectives. To help give you a better understanding of how we approach SEO and what a project may look like we’ve detailed some of these key components below.

Keyword Search Demand Analysis

What: Using a variety of tools and data sources, we will research which keywords and phrases people use (and when) most online to search for your products and services. We consider at what stage of the buying cycle your customer is so that we can engage with them at every phase and we also look at trends and what could work not only now but in the future too. When conducting this research we consider how competitive each term is, the intent behind each term, how relevant to your audience it is and therefore how important it is to rank for these terms.

Output: The results from this research and analysis will enable us to map out the on-site SEO elements required to help boost your organic rankings, they will help shape your online content plan and feed into the structure of your PPC campaigns.

Benefit: The benefit of this activity is to build a strong visible on organic search results that is likely to deliver a high number of visitors to your website that are genuinely interested in your offering.

You will also have data from which you can make informed decisions about what your content plan should look like and how your PPC campaigns should be developed.

Backlink Analysis and PR Action Plan

What: Backlinks to your website, from related and credible, websites are signals to Google and other search engines that your site is an authority on a certain subject. The type of link and the site on which it is placed is extremely important and to achieve a good backlink profile Public Relations (PR) and SEO must work hand in hand.

We will review your current backlink profile and that of five key competitors to determine where opportunities lie for you to take the lead in your business sector.

Output: A comprehensive plan that maps out how and where quality backlinks could be ethically acquired. How to build relationships and develop relevant stories (concept, images, videos and words) for each website you should have an organic backlink presence on.

Benefits: Backlinks not only help boost your SEO authority but they are also a source for delivering extremely qualified referral traffic to your website too.

Onsite SEO Audit

What: Not only is how your website structured an aid to improved SEO but just as important is what the website contains. We’re not talking stuffing target keywords in wherever possible, nope, we mean ensuring that your website presents all the information your ideal customer (foremost) and search engines (secondary) need so that they can make an informed decision as to click through to your website over and above a competitor when the see your listing on the search results. Such activity includes, writing optimised page titles and meta descriptions, reviewing page copy, building an internal link structure, ensuring there are no duplicate content issues, accessibility and indexation factors….and much more.

Output: All of this work can be done directly into the CMS, written and approved by you first, or we can document all the necessary actions in a document ready for you and your team to implement.

Benefit: Some clients see that more pages may rank on the search engine listings or existing pages may rank higher quite quickly whereas others it may take a little longer. This activity should also help improve the user experience and reduce bounce rate (another factor search engines consider in their algorithms) The crux of the matter is that if you do not have a well optimised website you will NEVER build an organic visibility. You’ve got to be in it to win it!!

Google Business / Local Listings Optimisation

What: Google Local Listings are the business listings presented in map format which usually occupy the top of the first results page. They are triggered by keywords that include a specific location. It’s free to set up and presents the user with a range of ways in which a profile can be optimised.

Output: If you don’t already have a listing we will create one for you and if you do have one then we will work through all the key components to ensure your profile stands the best chance of ranking in the listings.

Benefit: It’s a concise way to showcase your business offering and given its visual nature it is eye catching so generates a high click through with stats showing 80% of local searches converting AND with nearly 46% of Google searches being for local information your business can’t afford to not have a presence.