Content Creation_

Telling Your Story

Content is THE way in which you communicate with your customers online. Getting the content right not only on your website but through all other communication channels is paramount to the ongoing success of every business. There are many different aspects to achieving the perfect content strategy and we can help your business every step of the way.

Content Research

What: Understanding what your customers’ questions are, what topics and tone resonates best with them and how to deliver this information is all uncovered in our content research activity.

Output: Using a variety of tools we will research the different topics and trends that your customer is interested in at every phase of the purchase cycle. We will explore evergreen content, time-sensitive and lifestyle based content. Consideration will also be given to which medium the content will be presented on and how it ultimately supports the business goals. The findings from the research will be mapped out into a comprehensive plan (usually in a Gannt chart) with details provided for each medium upon which the content will be presented (ie. website, newsletter, social media, ad copy). Our team of expert copywriters or your own in-house team can then deliver the plan.

Benefit: A structured content plan which will deliver high quality content attracts customers, provides them with the information they need, keeps them coming back for more and will ultimately increase conversion rates.

Written Content and Brand Tone of Voice

What: Once we understand what content should be produced it is then important that it is written in a consistent tone of voice that is representative of your business, brand and its values. We can help you produce a Brand Tone of Voice Guide along with content that adheres to this based on the results of our research.

Output: Our expert copywriter will work with you to develop an easy to use Tone of Voice guidelines document that can be shared with all stakeholders of the business.

Benefit: No matter who writes your marketing communications you will be safe in the knowledge that the same tone of voice will be used to attract new  customers and keep the existing ones coming back again and again – everyone loves consistency!

Creative Content

What: It can be difficult to stand out in the online space – offering fresh, innovative and inspiring content in highly engaging formats can be one way to do so.

Output: A suite of unique visual assets that will strengthen your brand message and deliver tactical campaign communications in a highly engaging way.

Benefit: Creating a WOW factor experience will make your brand stand out, it will lead to a higher brand recall and encourage customers to find out more about you rather than your competitors.

Content Analysis

What: Once content has been produced analysis of performance is required to ensure that the business goals are being achieved – the results of this analysis will then feed into future content plans and marketing communications.

Output: Using data analysis tools and competitor performance reporting tools we will analyse the performance of existing content and present ideas for new content. This will be delivered in a report format with a meeting to discuss results and next steps.  Depending on the extent of the analysis this may work in the form of A/B or multivariate testing on the website which will determine which content and landing pages convert best.

Benefit: Regular content analysis will provide data based insights that will help shape the way in which you communicate with your audience, improving both customer acquisition and retention rates and ultimately achieving a higher customer-lifetime value.