Guides

SEO is the acronym for Search Engine Optimisation. This is the practice of making sure a website will rank in search engine organic listings for, both brand and non-brand, keywords that are relevant to your business offering.

WHAT IS SEO?

SEO is an ongoing process that requires an understanding of how your potential customers are searching for you online combined with how search engines determine which websites should rank for certain keywords in the organic search results. Search engines use algorithms, comprising of a multitude of factors, to determine these rankings. These algorithms are ever-evolving and as such you should continually review and analyse your Google analytics (or other website data) to identify areas of strengths and those that require improvement.

We have compiled an ‘Essential SEO checklist’ to help ensure your site follows best practice and stands the best chance of ranking in the organic search results.

WHAT IT INCLUDES:

• Page Title Optimisation
• Meta Description Optimisation
• Page Content Optimisation
• Header Tags
• URL Structure
• Accessibility & Indexation

WHAT DOES IT COST?

Absolutely nothing! We want to share our learning’s with you.