Updates: Instagram Upgrades Its Search Functionality
The most recent update to Instagram’s search functionality is that users can now search by keywords which will allow users to discover more content relevant to their interests along with guides.
Keywords are those within the caption of a post and should not be confused with hashtags, which are also still a ‘searchable’ entity and one of the key ways in which makes content ‘discoverable’ on Instagram.
This means that even more thought should be given to the caption for each post as, with the new search update, a carefully crafted caption could help your posts rank even higher in the Instagram internal search.
Instagram says the search update is available in English to all users in Canada, the U.S., U.K., Australia, New Zealand and Ireland.
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