Updates: Linkedin Rolls Out Company Engagement Report
LinkedIn has launched a new Company Engagement Report option to better inform brands engaging in business-to-business account-based marketing on its platform.
One of the key strengths of LinkedIn as a B2B marketing channel, especially is that members are inherently tied to where they work (not to mention their job titles and functions).
The new Company Engagement Report gathers and presents engagement data within the scope of these target accounts in a way that is most useful and actionable for your strategy.
What Is Tracked in the Company Engagement Report?
When you pull up this report, you’ll find the following metrics categorised by the companies you’ve identified as highly valuable for your business:
- Total Engagement Level: Calculated by taking the sum of ad engagement, organic engagement and website visits — divided by the number of members targeted and benchmarked across companies marketed to on our platform.
- Member Targeted: Number of members who work at the company and have been targeted by a campaign.
- Total Ad Engagement: Number of likes, comments, clicks, shares, and video views (counted if members viewed at least 25% of the video). Includes paid ads and ads virally shared.
- Total Organic Engagement: Total number of interactions from posts from your organization’s LinkedIn Page.
- Total Website Visits: Total number of times members visited your web page tied to the LinkedIn Insight Tag.
The Company Engagement Report is the latest feature Linkedin have developed to help B2B marketers deliver the right message to the right people at the right time. It’s now free for all users in Campaign Manager, you can get the full story about the launch over on the Linkedin website, and if you want to know more about how digital marketing can help grow your brand get in touch with us today.