Updates: Instagram Adds New, Post Level Age-Gate Tool For Branded Content
Instagram is rolling out a new feature for brands giving them the ability to set minimum age requirements for branded content.
At the moment brands and creators can set a minimum age requirement for their entire profile but this new feature will allow them to add age restrictions for individual posts.
Instagram Explains
“Businesses and creators can now set a minimum age for their branded content feed posts on Instagram. They can set a default minimum age or a minimum age for specific countries, or a combination of both.”
This will be incredibly handy when brands are looking to promote products in different regions around the world with different age restrictions.
Providing additional options to limit exposure, and protect younger audiences is incredibly important and will give brands another tool to manage their outreach.