Updates: Facebook Launches Facebook Business Suite For Small Businesses
Facebook has this week launched Facebook Business Suite, a single place across mobile and desktop for businesses to access the tools they need to thrive across Facebook and Instagram.
To use the new app, businesses will first need to link their Facebook and Instagram business accounts, if they haven’t already done so.
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Then log into the Facebook account associated with your business. If you’re eligible, you’ll automatically be redirected to Business Suite when you visit business.facebook.com on desktop.
If you’re already using the Pages Manager App on mobile, you’ll automatically see the option to opt into Business Suite. If you aren’t currently using Pages Manager App, you can visit the iOS or Android app stores to download the Facebook Business Suite app.
The platform then offers a number of features you can take advantage of :
- View updates at a glance: See all critical alerts, messages, comments and other activity across Facebook and Instagram that need your attention within the Business Suite home screen, allowing you to easily prioritise and manage your business activity throughout the day. Try setting up a personalised saved reply for common questions and create a shortcut to streamline responses.
- Share with your Facebook and Instagram communities: Draft a new feed post for both Facebook and Instagram, and then schedule it to be published at a time that makes sense for your core audience.
- Understand what’s working: Navigate to the “Insights” tab to view insights on reach, engagement and post performance across Facebook and Instagram. See what’s resonating with customers and optimize your efforts for each platform.
- Grow your audience: Consider boosting a post or creating an ad to get more people to see and engage with your content.
Facebook says the Business Suite will gradually roll out during the month of September. The app joins several other Facebook products for business customers, including Facebook Pages Manager, Facebook Analytics and Facebook Ads Manager. Facebook notes that its new Business Suite isn’t currently designed to serve those who use Ads Manager.
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