Updates: Facebook Messenger Launches A New Chat Plugin For Websites To Reach Non Facebook Users
Facebook has made it much easier for businesses to use its Messenger services with the launch of their updated customer Chat Plugin. Prior to this update a customer had to be logged into their Facebook profile to use this service but the update now allows customers to message a business without being logged into Facebook, making the service more convenient and also presenting an element of anonymity – which may be preferred by customers depending on the nature of the conversation.
Along with the updated Chat Plugin, a new design has been introduced which makes conversations easier and more intuitive than ever before.
Facebook Says – “Today, we are announcing major updates to the Facebook Chat Plugin, a free tool that businesses use globally to connect with customers on their website. With this latest update, the Chat Plugin helps businesses reach more people than ever before, even customers not logged into Facebook. We’re also introducing a new design which makes conversations easier and more intuitive. In our testing, businesses using the new Chat Plugin saw a 45% increase in customers inquiring about their products and services.”
Developers building solutions for businesses will also find it easier to integrate the Messenger experience directly on to their customers’ website, while Businesses with a Facebook Page can install the free Chat Plugin on their website with just a few clicks in Facebook Page settings or via Facebook partners such as WooCommerce, ManyChat, and Haravan.
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