ITY Marketing

Guides: How to Effectively Use Hashtags on Instagram

Instagram is one the BEST content discovery platforms – with less ‘push’ marketing than other social media channels. There are 500million + active daily users with 90% of users following a business profile. 

These stats alone show just how much potential Instagram presents to businesses of all sizes to reach new audiences and engage with an existing customer base, however for those less familiar with the social media platform getting to grips with it can be quite a daunting prospect. 

To make Instagram less daunting and help you maximise the impact it can have on your business we’ve written a practical guide in which we share with you our top tips and best practice techniques to show you how to effectively use hashtags – one of the key factors that will help your business stand out on Instagram. 

This is a step-by-step guide and clearly covers: 

  • What a hashtag is – they are not all created equal so we will show you the difference. 
  • Why hashtags are so important and how they can support your business goals.
  • How to find the best hashtags for your business.
  • How, when and where to use them.
  • Measuring their success.
  • A free hashtag ladder template.

This is the first in the series of our new marketing guides so please follow us on social media or sign up to our newsletter to be notified when the next guide has been published. 

Check out the Guide and buy it here