Update: Google Launches Pinterest Rival Named Keen
Google has quietly announced a content discovery service called Keen today, which is being referred to as a Pinterest competitor.
Keen is a machine learning app that promotes relevant web pages to users and is being positioned as a new source of referral traffic for websites.
What Is Keen?
Keen is a web and Android app which lets you curate the content you love, share your collection with others and find new content based on what you have saved.
Curate and Share
You can curate for yourself or for other people. You can use Keen to build a collection of your best resources on a topic you know well and share it with people who would enjoy your curation. The Keen can be private or public, so you control what is shared and who can contribute.
For every Keen you create, Keen uses Google Search and the latest in machine learning to remain on the lookout for helpful content related to your interests. The more you save to a Keen and organise it well, the better the recommendations become. Even if you’re not an expert on a topic, you can start curating a Keen and save a few interesting “gems” or links that you find helpful. These bits of content act like seeds and help Keen discover more and more related content over time. You can also follow Keens that others have created, discovering thousands of hand-curated lists from the community and receiving alerts when new things are added.
Why Is It important?
Keen represents a new opportunity to grow website traffic and presents new ways for users to discover web content. A search engine is passive. It waits for someone to ask it a question. Keen is proactive.
Discover more and learn how Keen could support your digital marketing strategy.
Web: Staykeen.com
Android: Web App