Update – LinkedIn Launch New Retargeting and Audience Network Tools
Over the past year LinkedIn has been improving its audience targeting features to help advertisers reach more of the right professionals and further improve ad campaign performance on the platform, with their audience forecasting and interest based targeting features.
LinkedIn has now announced new re-targeting options, with the launch of re-targeting by video and lead generation forms, making it easier to reach professionals throughout the buying process.
These new features enable you to:
- Tailor your message to your objective. If you are running a video ad showcasing an upcoming event, you can re-target those who watched 75% or more of that video and invite them to register with a Sponsored Content ad.
- Turn interest into conversions. If someone opens or submits a Lead Gen Form, you know there is a relatively high level of interest, but they may not always convert at the first interaction. Now you can re-target those who opened or submitted a Lead Gen Form giving you another chance to re-engage the professionals who have shown initial interest but did not ultimately convert.
- Deepen the relationships with your key accounts. Today, many people use LinkedIn’s account targeting to reach the right contacts for account-based marketing campaigns. Now, with the expanded retargeting features you can market to the audience of influencers and buyers based on where they may be in their purchase process.
These new features help businesses accelerate consideration from LinkedIn members who are engaging with your brand content across mobile and desktop placements on the Audience Network, helping deliver a more cost-effective ad campaign.