Updates – Google Launches New Discover Ads
Last year Google introduced Discovery ads as a new way to help people discover and engage with brands as they scroll through their favourite content on the search engine.
In April 2020, Google made Discovery ads generally available for all advertisers globally. For the first time, brands can reach up to 2.9 billion people as they explore their interests and look for inspiration across multiple Google platforms all with a single, easy-to-use campaign.
With Discovery ads, you can rely on Google’s understanding of consumers’ intent to engage these audiences as they scroll through their favourite Google feeds—no search query needed.
How It Works:
- YouTube: Showcase your products on the Home and Watch Next feeds in YouTube, where over 90 percent of users say they discover new brands or products.
Discover: Reach hundreds of millions of consumers in the feed on the Google Search app as they explore and stay up to date on their interests.
Gmail: Show timely offers to shoppers as they check their inbox for the latest products and deals on the Promotions and Social tabs.
If you’re already running media campaigns for social or video, you can get started by bringing your richest creative assets and most engaging messages over to Discovery ads. If you’d like to discover more about how Google Ads can help your business please get in touch with us and we’d be happy to chat through how they could work for you.
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