Updates – Google Launches Free Shopping Ads
In light of challenges to the retail sector during the Covid 19 pandemic Google has announced plans to make it FREE for merchants to sell on Google. Beginning next week (27th April) search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google.
With hundreds of millions of shopping searches on Google each day, they know that many retailers have the items people need in stock and ready to ship, but are less discoverable online.
For retailers, this change means free exposure to millions of people who come to Google every day for their shopping needs and for existing Google advertisers it means paid campaigns can now be augmented with free listings.
These changes will take effect in the U.S. before the end of April, and Google aim to expand this globally before the end of the year.
If you’re an existing user of Merchant Centre and Shopping ads, you don’t have to do anything to take qualify for the free listings, and for new users of Merchant Centre, get in touch with us at ITY to discover how you can take advantage of these changes.
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