About Us_

We’re The Icing on Your Cake

ITY Marketing is a small and highly agile team with an impressive track record in the online marketing world. Based in Edinburgh we have a mix of local and international clients with whom we have developed long-lasting relationships and delivered impressive results. We love what we do and this shines through in the work we carry out for every client.

OUR STORY

THEN…

It all began back in 2013 when walks home between two work colleagues very much involved chewing the SEO fat, putting office politics (and the word!!) to right and toying with the idea of what it would mean to be their own boss. The conversation quickly evolved from ‘what ifs’ to ‘this could work’ and then ‘let’s do this!’. 

The two colleagues, Ross and Chrystal, were then Head of Technical Service and Account Director, at a hugely reputable online marketing agency with an envious client portfolio including Thomas Cook, Gleneagles, Elegant Resorts, Saga, WhatCar. The decision to leave was brave and bold BUT the best one they made. 

NOW…

Now, Ross and Chrystal, are the founders and driving force behind ITY Marketing and have built up their own impressive client base working with internationally recognised brands such as Radisson RED, Courtyard Marriott, YOO Hotels, Tourism Thailand and Tourism Northern Territory Australia and Mazars along with equally as important Edinburgh based businesses including The Edinburgh Grand, FanDuel, Bells Food Group and Contini Restaurants….to name a few. 

Ross and Chrystal have developed long-standing relationships with clients and all ITY projects and retainer work are a result of recommendations from people they have worked with – past and present. 

As the old adage goes, ‘you can’t be good at everything’ so to plug the skill-set gaps ITY has developed a trusted team of Edinburgh based support-skills so that clients can take advantage of a more comprehensive service. The result is a streamlined and highly cost-effective business model that benefits clients both financially and creatively.

US…

Ross studied Neuroscience at university and dabbled in the world of affiliate marketing whilst at university. This was the trigger for his love of the online world and the more he learned about it the more he wanted to explore the endless possibilities this ever evolving channel presented. He is the technical brains behind the business services with an extremely impressive knowledge of how to work with the various online algorithms. When he’s not working he loves to travel and enjoys indulging in cheese and wine! 

Chrystal studied Business Studies at Northumbria University and was always formulating ‘little business enterprises’ to keep her busy. From a female fashion shop  to an online rugby store she knew that the buzz of taking a product to market and delivering exceptional customer service was what made her happy. She’s passionate about research and strategy and adds creative value to the ITY team. When she’s not working she loves running and playing rugby with her little boy. 

IT’S ALL IN THE NAME…

Why ITY marketing? We gave a lot of thought and consideration about what underpins our work and what we deliver and achieve for our clients.  Throughout the many brainstorm sessions and the ‘what about this?’ type chat it became apparent that there was a commonality in each of the words that perfectly encapsulates what and how we do what we do. 

And so this is how the ITY name came to life.